Keeping up with SEO and Social Media: March Roundup

In the wake of last month’s shift in the placement of Google’s desktop ads, much has been written about the fallout as it relates to PPC (Pay-Per-Click). The early results are in, and so far it appears the change hasn’t been as dramatic as initially expected. While a reduction in inventory has led to rising first-page minimum bids, CPC (Cost-Per-Click) remains largely the same.Read More

Keeping up with SEO and Social Media: September Roundup

Following last month’s Google update that reduced the local 7-pack to just 3, September featured a number of articles addressing what the new Google local search display means for small and midsize businesses. The bottom line seems to be that organic rankings will be more competitive than ever and some firms may need to add additional advertising in order to compensate for the inevitable decrease in phone calls.Read More