Pro Bono Leadership Spotlight: Sally Elkington

The Volunteer Legal Services Corporation is proud to award Sally Elkington with the Pro Bono Leadership Award for her ongoing support of pro bono legal services in Alameda County. Sally has been helping people find solutions to their debt problems for over 20 years. In 1989, she established Elkington Law, a firm specializing in consumer and small business bankruptcy, and recently joined forces with Jim Shepherd to create Elkington Shepherd LLP.Read More

Keeping up with SEO and Social Media: March Roundup

In the wake of last month’s shift in the placement of Google’s desktop ads, much has been written about the fallout as it relates to PPC (Pay-Per-Click). The early results are in, and so far it appears the change hasn’t been as dramatic as initially expected. While a reduction in inventory has led to rising first-page minimum bids, CPC (Cost-Per-Click) remains largely the same.Read More