As a lawyer, your success depends on your ability to attract and retain clients. With so many lawyers competing for business, it can be challenging to stand out from the crowd. Here are some tips on how lawyers can get more clients:
- Build a strong online presence: Today, most people search for services online, including legal services. It’s important to have a strong online presence, including a professional website, social media profiles, and positive reviews on Google and other platforms. Make sure your online presence reflects your expertise, experience, and personality.
- Join your local bar association’s Lawyer Referral Service: The Alameda County Bar Association Lawyer Referral Service (LRS) refers clients to attorneys who have been assigned to various subject matter panels. The ACBA LRS receives more than 18,000 calls and emails a year. Our trained staff only refer cases matching your experience and interests. As an LRS panel member, you receive quality referrals for a small fraction of the cost of advertising in the yellow pages or on the internet. Whether you are hanging a shingle for the first time, or have an established practice, we can help your practice grow.
- Network: Networking is an effective way to connect with potential clients and referral sources. Attend local events, join professional associations (like the ACBA!), and participate in online forums related to your practice area. You can also consider partnering with other professionals, such as accountants or financial planners, who can refer clients to you.
- Provide value: Clients are more likely to hire lawyers who provide value beyond their legal services. Consider creating educational content, such as blog posts, webinars, or FAQs, that provide helpful information to potential clients. This not only helps establish you as an expert in your field, but it also helps build trust and credibility with potential clients.
- Offer a free consultation: Offering a free consultation can be an effective way to attract new clients. This gives potential clients the opportunity to meet with you, discuss their legal issues, and learn about your approach and expertise. Make sure to follow up promptly after the consultation to show that you value their time and are committed to their case.
- Ask for referrals: Don’t be afraid to ask satisfied clients for referrals. Word-of-mouth is still one of the most effective ways to attract new clients. Consider offering a referral bonus or discount to clients who refer new business to you.
- Advertise: Advertising can be an effective way to attract new clients, especially if you are targeting a specific niche or practice area. Consider using targeted ads on social media, Google, or other platforms. Make sure your ads are professional, targeted, and compliant with ethical rules and regulations.
By taking these steps, you can attract and retain clients and build a successful legal practice.