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Keeping Up with SEO and Social Media: July Roundup 

There was a lot going on in the month of July. With an assortment of tips on improving your mobile website, suggestions for beefing up blog content, and plenty of articles on what to do (and what not to do) as you continue to solidify your firm’s rankings, it would have been easy to miss some of the top articles from the past few weeks. Fortunately, as always, the meatiest posts have been curated for your after-the-fact perusal.

Here are some of the top SEO, social media, and Internet marketing posts you might have missed during the month of July:

You may have heard news that Google+ is being abandoned. In fact, Search Engine Watch went as far as claiming “Google Gives Up On Google+.” However, that was quickly followed by another post stating “Google Isn’t Breaking Up With Social,” so although Google+ might be losing value as a marketing tool, new opportunities for small businesses should be rising from its ashes.

Also on the Google front, Search Engine Watch reported fallout from the Panda update is already starting to show. This was Panda’s 29th update, but only the first since September of 2014.

Looking at content marketing, Real Lawyers Have Blogs wrote a post suggesting that law bloggers ought to be more than content machines. And, in a similar vein, The Moz Blog also pointed out the importance of quality (not just quantity) in a post titled, “From Editorial Calendars to SEO: Setting Yourself Up to Create Fabulous Content.”

Struggling with how to manage your firm’s reputation online? Search Engine Land’s article discussing the numerous ways reputation management issues can hurt your SEO program (and how to fix it) should help get you back on track.

Technical SEO can be daunting enough for the inexperienced that it sometimes gets neglected entirely. Thankfully, this beginner’s guide to technical SEO from Quicksprout offers easy guidance through the non-content aspects of search engine optimization.

Sticking with SEO, Search Engine Watch’s short list of Simple SEO Mistakes That Can Cause Damage will give you a few things to be wary of when assessing your firm’s online strategy.

If you’re sick of link building (which is still a vital part of SEO) there’s a list of 5 Modern-Day Alternatives you can consider. Just keep in mind these suggestions aren’t necessarily a replacement, but more of a supplement.

Finally, because it wouldn’t be a monthly roundup without something relating to mobile, Search Engine Land reported mobile searches now make up the lion’s share, and offered “5 Tips Not To Miss The Boat.” And, if those tips aren’t enough, they also suggested “7 Mobile Landing Page Tips You Can Implement Tomorrow.”

This should give even the most ambitious in-house marketer plenty to work on over the next several weeks. And, as usual, if there’s anything that got missed, please don’t hesitate to let me know in the comments section below.

About the Author: Jason Arango is the Director of Marketing for GJEL Accident Attorneys. He’s been involved in online marketing since 2007, and has worked with companies such as Village Voice Media and Clear Channel Communications.