Summer is ramping up and the sun is out, so naturally it’s time to grab a cold glass of lemonade and browse through a list of online marketing resources. Fortunately, rather than making you pull up the feedreader and scroll through hundreds of marketing articles, I’ve condensed the past month into a few key blog posts you may have missed (but should definitely read).
Here are some of the best search engine optimization (SEO), social media, and Internet marketing articles you may have overlooked during the month of June:
Simply having a mobile-friendly website isn’t enough, with four out of every five consumers using a smartphone to shop it’s imperative that you understand how people will be interacting with your mobile site. Search Engine Land’s article of 3 Pitfalls for Local Businesses to Avoid helps illuminate the importance of mobile site design.
I’ve harped on the value of analytics in previous columns, and if you want to take full advantage of all the data at your disposal, Search Engine Watch’s article highlighting 12 Add-Ons When Setting Up Google Analytics should give you a great place to start.
Competitive analysis can be a fantastic tool in determining your optimal approach to local SEO. Gaining knowledge of what’s already working for your competitors allows you to not only better understand their business strategy but also mimic their successes. This month The Moz Blog assembled some quality tips for Advanced Local SEO Competition Analysis.
Shifting to pay-per-click (PPC), Search Engine Watch published a list of The 5 Biggest Don’ts of Paid Search. And, once you’ve educated yourself on what not to do, and determined whether you want to handle your campaign or hire someone to do it for you, Moz Blog’s article on How to Choose a PPC Agency might be exactly what you need.
When it comes to reputation management, negative reviews can cause serious headaches. Sometimes they’re unavoidable, but how you handle them can help define your business. Search Engine Land’s 10 Ideas: How To Fix A Damning Business Review will help you tackle a scathing review and potentially turn it into a positive.
Lastly, the best way to cancel out a lone negative review (or even a couple) is in a sea of positivity. Quicksprout’s guide on How to Receive Great Testimonials will provide you with enough information to start converting satisfied clients into advocates for your practice.
The above links should give you plenty of action items for the next several weeks. And, as always, if I missed anything you can let me know in the comments below.
About the Author: Jason Arango is the Director of Marketing for GJEL Accident Attorneys. He’s been involved in online marketing since 2007, and has worked with companies such as Village Voice Media and Clear Channel Communications.