With most of us already settling back into a post-holiday routine, there’s a 25% chance that even the most well-intentioned New Year’s resolutions have been abandoned. Fortunately, if your goal was to bone up on marketing knowledge and start growing your firm’s web presence there’s hope for you yet. Because, after a bit of December slacking, it’s time to bounce back with a super-sized roundup of marketing, search engine optimization (SEO), and social media posts you may have missed over the holiday season.
Let’s kick things off with a New Year inspired list of 5 SEO Myths to Forget in 2015. Sadly, if you’re hoping for cheap services, quick and painless site audits, and traffic that comes to your website seemingly out of nowhere, you’re probably going to have a bummer of a year.
On the more optimistic front, Search Engine Watch also published a helpful post offering SEO Advice for the SMB. Their recommendations are pretty straightforward and easy to implement, and most importantly, as they mention at the conclusion of the article, you can get results “without paying money to someone who claims to be an SEO expert for $300 per month.”
A trio of posts from Neil Patel’s Quicksprout blog generate simple action items for law firms of all sizes. First, How to Increase Your Website’s Traffic Without Any Marketing dishes out an easy to implement tip for optimizing long tail traffic. And, on the blogging side, How Blogging Affects Your Bottom Line and Don’t Blog Unless You Use These 11 Tools give you another reminder that blogging is important and a list of tools to use when you do it.
Looking to beef up your website’s mobile presence? Some of you may not have a choice. Search Engine Land reported Google has been sending usability warnings to webmasters, and may be launching a mobile ranking algorithm with results “displayed and ranked appropriately for smartphone users.” That probably means bad things for anyone who receives a warning and fails to fix their site.
Still not convinced you need to take mobile seriously? Another article (also from Search Engine Land) encourages you to stop procrastinating and address mobile SEO. The article explains how to evaluate your site’s mobile performance and determine how much energy you should invest in it over the coming year.
On the local SEO front, The Moz Blog published How to Have a Successful Local SEO Campaign in 2015. For anyone focused solely on ranking in a specific geographic area, this post should be required reading.
Lastly, heading back to Search Engine Land for one more article, it’s time to finish strong with 5 Essential SEO Techniques to Master in 2015. Hint: the article mentions mobile search as a top priority. Are you sensing a theme for 2015?
That’s it for this month. But as always, leave a comment with anything I might have missed, feel free to shoot me an email if you have any questions, and again, just to recap, you might want to make mobile search a priority in 2015. A lot of smart people think it’s a good idea.
About the Author: Jason Arango is the Director of Marketing for GJEL Accident Attorneys. He’s been involved in online marketing since 2007, and has worked with companies such as Village Voice Media and Clear Channel Communications.