Thanksgiving is behind us, Christmas is on the horizon, and in spite of all the holiday chaos, I’m sure everyone’s been looking forward to another edition of our SEO and social media round up. So, grab a glass of mulled wine and get ready to curl up by your digital fireplace while I recap another month’s worth of articles that can help improve your traffic, increase conversion rates, and create a better online experience for your existing clients.
Let’s get started.
It’s easy to fall into a rut of “If it ain’t broken…” but a recent post from Law Practice Advisor takes a closer look at how often your law firm website should be redesigned. And, whether or not it’s time for a thorough redesign, the article recommends staying on top of your existing content and making sure it’s updated to reflect any changes within your firm.
Ready to spread some timely news about what’s going on in your firm? Be sure to keep in mind that press releases are NOT an SEO strategy. That’s not to say press releases don’t have any value, just that you might want to rethink how you’re using them and what you hope to achieve.
If you’re involved in PPC campaigns, or even just considering a future paid search ad, you’ll want to take a look at Search Engine Watch’s article offering 10 quick paid search copy tips to improve your click-through rates. Sometimes subtle changes can make a massive difference in your results.
There are plenty of articles about how to integrate blogging into your marketing mix, and since getting traffic is a key ingredient in making any blog successful, it might benefit you to take a look at 14 ways to get your law blog more traffic. As usual, being interesting helps, but the article contains a few less obvious tips as well.
Wondering why your website isn’t getting any links? Search Engine Land has some tough love for you with the real reason no one wants to link to you. The checklist is pretty thorough, so if you aren’t guilty of anything on there and still can’t manage to get links, chances are you’re fooling yourself and need to read the list again. And this time, be honest.
Sticking with the link building theme, Search Engine Land also assembled a list of 21 link building ideas. Some of the tactics are easier to implement than others, and not everything on the list will be relevant to every firm, but there’s sure to be at least one tactic on there you should explore sometime in the next month or two.
And lastly, if you’re running your firm’s site on WordPress, it’s always a good idea to make sure you’re running the latest version.
About the Author: Jason Arango is the Director of Marketing for GJEL Accident Attorneys. He’s been involved in online marketing since 2007, and has worked with companies such as Village Voice Media and Clear Channel Communications.