Alameda County
Bar Association


SEO and Social Media Banner25There were a lot of meaty blog posts this month when it comes to personal branding, social media, and SEO tips for businesses of all sizes. Just like last month, I’ve compiled some of the best posts you might have missed during the past few weeks. Here are the essential online marketing tips, guides, and blog posts from the month of July:

Personal branding is becoming an increasingly significant aspect of many careers, but in the field of law it’s arguably even more important. Fortunately, Quicksprout’s Neil Patel has assembled The Complete Guide to Building Your Personal Brand. At 30,000 words the guide is indeed comprehensive, but if you’re serious about learning how to market yourself (both in person and online) it’s well worth the read.

On a shorter note, Social Media for Law Firms wrote a post with 9 Social Media Privacy Tips for Lawyers. A lot of these tips are no-brainers (don’t ever share your password, duh!) but a quick refresher is still better than the frightening alternative of dealing with a hacked social media account.

Moving to the content side of things, Search Engine Watch gave some solid copywriting advice with a post titled, How to Write Better Copy While Barely Trying. This post should be required reading for anyone interested in improving their firm’s website.

Also from Search Engine Watch is another key post for anyone whose firm is currently running a PPC campaign. Learn how to better track your conversion rates and avoid key errors in your campaign by reading The Biggest Mistake PPC Advertisers Make.

Referrals are important, and for better or worse online reviews are becoming a trusted source for potential clients seeking representation. Search Engine Land digs into the data and discusses how 88 percent of consumers now give online reviews as much weight as personal recommendations. You can sift through the survey findings yourself in the 2014 Local Consumer Review Survey.

Lastly, Moz’s Whiteboard Friday gives some good advice on what sort of SEO tests you can run on your website. There’s a lot you can play with when it comes to optimizing your site, and these tests might warrant some experimentation over the coming months. Watch the video and decide for yourself.

These articles should give you plenty of action items for the next month, but if I missed anything please feel free to let me know in the comments below. Also, if you have any favorite marketing blogs (especially those specific to the legal industry) please feel free to share.

About the Author: Jason Arango is the Director of Marketing for GJEL Accident Attorneys. He’s been involved in online marketing since 2007, and has worked with companies such as Village Voice Media and Clear Channel Communications.