Keeping up with SEO and Social Media: June Roundup
There’s a lot of depth in the articles I linked to this month, but even if you don’t have time to read them all, a quick skim through the most relevant links should give you plenty to focus on over the next few weeks.
Keeping up with SEO and Social Media: May Roundup
May was a busy month for dissecting the latest legal marketing trends. Two separate studies looked at the landscape of legal marketing and the expectations of the new legal consumer. The first is summarized with an infographic from FindLaw and Google, while the second was based on a 2015 study conducted by Avvo. Both offer […]
Keeping up with SEO and Social Media: April Roundup
A study this past month suggested that as many as 50 percent of adults fail to recognize ads in Google’s search results. That’s probably good news for anyone currently running a pay-per-click (PPC) campaign, but also a bit disconcerting given Google’s large yellow “ad” label that appears next to all paid results.
Keeping up with SEO and Social Media: March Roundup
In the wake of last month’s shift in the placement of Google’s desktop ads, much has been written about the fallout as it relates to PPC (Pay-Per-Click). The early results are in, and so far it appears the change hasn’t been as dramatic as initially expected. While a reduction in inventory has led to rising first-page minimum bids, CPC (Cost-Per-Click) remains largely the same.
Keeping up with SEO and Social Media: February Roundup
The year got off to a fast start, with Google making the decision earlier this month to move their desktop ads from the right side of the search results up to the top. Now up to four ads are being placed above the organic search results, a change that Search Engine Land is calling, “a net positive for paid desktop search and PPC marketers.”