Keeping up with SEO and Social Media: February Roundup
The year got off to a fast start, with Google making the decision earlier this month to move their desktop ads from the right side of the search results up to the top. Now up to four ads are being placed above the organic search results, a change that Search Engine Land is calling, “a net positive for paid desktop search and PPC marketers.”
Internet Privacy – We Have a (Tentative) Deal with Europe
On February 2, 2016, a day after the European Union (EU) deadline had passed, the US and the European Union announced a deal on the methods by which US businesses can gather personal customer information from across the Atlantic without violating EU regulations on internet privacy.