New events are added daily! For more information about upcoming programs, or to register, please call 510-302-2201, visit www.acbanet.org/calendar. Lunch (or snacks for evening events) will be provided for most MCLE programs.
May was a busy month for dissecting the latest legal marketing trends. Two separate studies looked at the landscape of legal marketing and the expectations
A study this past month suggested that as many as 50 percent of adults fail to recognize ads in Google’s search results. That’s probably good news for anyone currently running a pay-per-click (PPC) campaign, but also a bit disconcerting given Google’s large yellow “ad” label that appears next to all paid results.
In the wake of last month’s shift in the placement of Google’s desktop ads, much has been written about the fallout as it relates to PPC (Pay-Per-Click). The early results are in, and so far it appears the change hasn’t been as dramatic as initially expected. While a reduction in inventory has led to rising first-page minimum bids, CPC (Cost-Per-Click) remains largely the same.
We are excited to have Justice Martin Jenkins confirmed as our keynote speaker. As you may remember, he was scheduled to speak last year, but
Now, the return on your investment in your career is worth even more!